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Asset Mortgage Solutions

This privacy notice, together with our terms and conditions, sets out how we will use the personal data that we collect about you. It applies to information about you that you have provided to us, or information that we have collected about you.

How we collect your information

We may collect personal information from you in a variety of ways, including when you visit our website, fill out a form, during a telephone conversation, or subscribe to a newsletter. You may be asked for your name, email address, mailing address, phone number and other specific details relating to your enquiry.

We may also use your information to help us better understand you as a customer so that we can tailor our services to meet your needs, for statistical analysis and to monitor and analyse our business.

Using our services

When you use our service, we may process your details as required so that we can manage your enquiry with us. This will be done based on both your legitimate interests and the legitimate interests of Asset Mortgage Solutions.

Contact form

When you submit an enquiry through our website contact form, we collect your name, email address, phone number and the details of your enquiry. This information is sent to us via a transactional email service (see "Third-party data processors" below) so that we can respond to you. We process this data on the basis of your consent and our legitimate interest in responding to your enquiry.

Joint applicants

Our contact form lets you add the details of a joint applicant, a second person applying with you, such as their name, email address and phone number. If you provide someone else’s details, you confirm that you have their permission to share them with us. We will process that person’s data on the same basis, and for the same purpose, as your own enquiry, and we will treat them as a data subject with the same rights set out in this notice. If a joint applicant would like us to stop processing their data, they can contact us using the details in the "Contact us" section below.

By telephone

When your enquiry has been generated by an enquiry form, we may contact you by telephone to gain additional information. We may ask if you’d like to receive details of other services that we provide and any relevant offers. We will only use your personal information for this purpose if you have consented.

You may unsubscribe from any email marketing via the unsubscribe links placed within each email or by emailing [email protected].

Developer portal

We operate a portal for our housing developer partners. If you are a developer partner, we may hold your name, email address and login credentials for the purpose of giving you access to the status of buyers you have referred to us.

This data is processed on the basis of our legitimate interest in managing our business relationships with developer partners. Developer portal users can only see information relating to their own referrals—they cannot access data belonging to other developers or detailed buyer financial information.

Information we collect automatically

If you visit our website, we will automatically collect the following information:

  • Technical information, including your IP address, display language, browser type and version, operating system and platform
  • Contact information including email address
  • Demographic information such as post code, preferences and interests
  • Other information relevant to customer surveys and offers

This information is collected by cookies. You can find out more about the cookies we use in the cookie section further down this page.

What we do with your information

We require this information to understand your needs and provide you with a better service, and for the following reasons:

  • Internal record keeping
  • Improving our products and services
  • Sending promotional emails about new products, special offers or other information which we think you may find interesting, subject to your consent
  • Contacting you for market research purposes, subject to your consent
  • Customising the website according to your interests

We may also ask for consent for our partners to contact you with news and information of special offers. We will only share your data for this purpose when you have agreed for us to do so.

Data retention

The personal data that we hold about you will be retained for one year after our business with you has concluded, at which point it will be securely destroyed.

For non-proceedable mortgage enquiries, we may retain your details for up to 12 months to follow up in case your circumstances change, after which your data will be deleted or anonymised.

International data transfers

Some of the third-party services we use (see "Third-party data processors" below) may process data outside the UK or European Economic Area. Where this happens, we ensure that appropriate safeguards are in place—such as standard contractual clauses or adequacy decisions—so that your data is treated as securely as it would be within the UK.

Your rights

In accordance with data protection legislation, you can make a request to us for the personal information we hold about you. This is called a \u2018subject access request’. If we do hold information about you, we will:

  • Give you a description of it
  • Tell you why we are holding it
  • Tell you who it could be disclosed to
  • Let you have a copy of the information in an intelligible form

We will provide you with the information to which you are entitled within one month of your request. We will need to verify your identity first—we do this to protect your personal information from being disclosed to anyone who should not have access to it.

You may also exercise additional rights, such as asking us to stop using your personal data, to delete it, or to correct any inaccurate information that we may hold about you.

Third-party data processors

We use the following third-party services to operate our website and manage your data. Each acts as a data processor on our behalf and processes your data only as instructed by us:

  • Railway—hosts our website and client management portal. Data is stored on servers within the EU/US.
  • Cloudflare—provides DNS and security services for our website. Cloudflare may process your IP address and connection data when you visit our site.
  • Resend (via Amazon SES)—delivers transactional emails on our behalf, such as enquiry confirmations. Email content and recipient details are processed for delivery purposes.
  • Mailchimp—sends marketing communications where you have opted in. You can unsubscribe at any time via the link in each email.

We ensure that all third-party processors have appropriate data processing agreements in place and handle your data in accordance with UK GDPR requirements.

Links to other websites

Our website may contain links to other websites of interest. Once you have used these links to leave our site, we do not have any control over that other website. We cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites. You should exercise caution and look at the privacy statement applicable to the website in question.

Contact us

If you have any questions about this privacy policy, or for more information concerning your rights, including your right to access any personal information that we hold about you, you may contact [email protected], or write to:

Data Protection Officer
Martyn Richards
Studio C, Treowen House
Llanover Business Centre
Abergavenny, NP7 9HA

Information Commissioner’s Office

If you are not satisfied with how we handle your personal data, in the first instance please contact [email protected]. Should you remain dissatisfied, you may contact the Information Commissioner’s Office:

Wycliffe House, Water Lane
Wilmslow, Cheshire, SK9 5AF
Tel: 0303 123 1113
ico.org.uk/concerns

Changes to this privacy policy

Asset Mortgage Solutions has the discretion to update this privacy policy at any time. Please check this page periodically for any changes to stay informed about how we process the personal information we collect.

By using this website, you signify your acceptance of this policy. Your continued use of the website following the posting of changes will be deemed your acceptance of those changes.


Cookies

A cookie is a text file that is placed on your device when you visit a website. Cookies help websites remember your preferences and make them work more efficiently.

We use cookies in several ways to ensure that every visit is smooth and informative. We sometimes use third-party cookies. The types of cookies we use are outlined below.

Strictly necessary

These cookies are required for the site to function. If you don’t allow these cookies, you won’t be able to use our website.

Analytical and performance

These cookies allow us to count visits and traffic so that we can measure and improve the performance of our site. If you don’t allow these cookies, we won’t know which pages are the most or least popular.

Functionality

These cookies allow the website to provide better functionality and personalisation. If you don’t allow these cookies, some parts of the website may not work properly.

Targeting

These cookies and similar technologies help personalise content. Whilst they can track your visits to other websites, they don’t usually know who you are.

Managing cookies

Before cookies are placed on your device, you will be shown a prompt requesting your consent. You may deny consent to non-essential cookies, however certain features of our site may not function fully.

You can also manage cookies through your browser settings:

  • Chrome: Settings > Privacy and security > Cookies and other site data
  • Firefox: Options > Privacy & Security > Cookies and Site Data
  • Edge: Settings > Privacy, search, and services > Clear browsing data
  • Safari: Preferences > Privacy > Manage Website Data

For more information on cookies and how to manage them, visit allaboutcookies.org.

If you have any questions about this cookies policy, please contact [email protected].

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